A narrative featuring the greatest achievers of the 20th century was created. The idea was to create associations between the pathbreakers in our narrative and the product... so that long after the event was over, Charlie Chaplin, Jesse Owens or Einstein .. could bring HP and its N Class Enterprise Server line into the minds of our audience.

Video, still images, interactive 2-D animation, props, music and lighting effects were integrated into creating the narrative. which was related by Alyque Padamsee, a doyen in the field of Indian advertising. The show was broken up into segments punctuated by the story behind developing the Enterprise Server Line related by the senior management of Hewlett-Packard.

The first show took place in an outdoor setting in New Delhi. before travelling to indoor settings in Bombay and Bangalore.