| Goals | Audience | Content inventory |

Create a Content inventory

Once you have an idea of your Web site's mission and general structure, you can begin to assess the content you will need to realize your plans. Building an inventory or database of existing and needed content will force you to take a hard look at your existing content resources and to make a detailed outline of your needs. Once you know where you are short on content you can concentrate on those deficits and avoid wasting time on areas with existing resources that are ready to use. A clear grasp of your needs will also help you develop a realistic schedule and budget for the project. Content development is the hardest, most time-consuming part of any Web site development project. Starting early with a firm plan in hand will help ensure that you won't be caught later with a well-structured but empty Web site.