What are your goals?

A short statement identifying two or three goals should be the foundation of your Web site design. The statement should include specific strategies around which the Web site will be designed, how long the site design, construction, and evaluation periods will be, and specific quantitative and qualitative measures of how the success of the site will be evaluated.

Building a Web site is an ongoing process, not a one-time project with static content. Long-term editorial management and technical maintenance must be covered in your budget and production plans for the site. Without this perspective your electronic publication will suffer the same fate as many corporate communications initiatives — an enthusiastic start without lasting accomplishments.