The first step in designing any Web site is to define your goals. Without a clearly stated mission and objectives the project will drift, bog down, or continue past an appropriate endpoint. Careful planning and a clear purpose are the keys to success in building Web sites.

In this tutorial, you will learn how to:

• Outline goals for the site
• Defined the target audience for the site (user analysis)
• Survey similar sites (market/competitive analysis)
• Choose appropriate tools and technologies for development and delivery
• Outline an approximate budget and time required to complete the site
• Create an inventory of the content to be delivered

At the end of this tutorial, you will create the following deliverables:

• Site specification document
• Content Inventory document
• Executive summary email to ‘client’