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Everyone is flocking to get up on the Web. But where does the crush of information leave bewildered users? Left to spend hours scrolling and clicking, wading through whatever is dished out along their way -- inconsistent navigation schemes, slow-to-load or distracting graphics, dead-end pages, broken links, dull or uninformative messages -- all in the hope of finding worthwhile information. Clearly organized, consistent, and functional sites reap big rewards from both a user and business perspective. A great Web site is one that has been specifically planned, designed, built, tested, and promoted to connect the right user with the right message.
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